Are you an early-stage start-up, hunting for product-market fit? Get the clarity your startup needs.

Oskar Hurme — Fractional CPO and product leadership advisor

Your Fractional CPO

My name is Oskar Hurme, and I help early-stage AI and Web3 startups find product-market fit — faster and with less guesswork. I've led products from first customer conversation to revenue-generating launch. As your Fractional CPO, I bring deep product expertise and hands-on guidance to take you from MVP to market.

My Specialties

Product Management

I love the complex, multi-disciplinary challenges of early stage start-up Customer discovery and Product Management. Excelling in customer research and segmentation, developing MVPs and Testing & iterating.

AI/ML Expertise

Solid experience in both leading and building AI/ML, Python, GenAI and Intelligent Document Processing solutions. I can also Build & prototype using AI dev tools like Cursor, Lovable or Replit.

Web3 & Blockchain

I've followed the space since 2014, invested since 2017 and most recently written a book called Cryptocurrencies Decrypted. Deep knowledge of Bitcoin, Ethereum, Solana and Web3 infrastructure development.

Innovation Leadership

Track record of leading innovative projects from concept to deployment in various domains (Finance, Digital Health, Automation etc). Highly skilled in business model generation, customer discovery and customer validation.

How We Transform Your Product Vision Into Reality

Stuck in analysis paralysis?

Discovery & Strategy

  • Start with a No-obligation discovery call to understand your vision
  • We uncover what's working, what's not, and where the real opportunity lies via Customer segmentation and Customer Discovery
  • We draw up Value Proposition Canvas and Business Model analyses

Output:

Custom proposal with Value Proposition Framework, Market Assessment, and ICP profile

Building features nobody wants?

Validation & Execution

  • Validate and Design your Road to PMF via customer conversations and fast feedback loops
  • Prioritize roadmap based on customer impact
  • Align the whole company on proven SaaS methodology

Output:

Product Roadmap with Milestones, Sprint Plans, and PMF Tracking Dashboard

Team moving too slowly?

Execution & Growth

Choose the level of Guidance your start-up needs:

  • Strategic Advisory (5 hours weekly): Weekly Integrated Product Team meeting, quarterly strategy updates
  • Fractional Product Executive (1-3 days weekly): Full service Product Ownership from Product Requirements, Customer Discovery to Product Strategy and Roadmap.
  • Product Audit: A one Day Comprehensive Product assessment with 90-day action plan

Output:

Product Audit report, Product Ops Playbook, Team Scaling Framework

Testimonials

Testimonials to my empathetic, well-structured Product leadership

"We were struggling with a lack of structure and process—especially around analyzing customer segments and prioritizing our efforts. It wasn't clear how to identify our ideal customer profiles or how ...

Soraya Depowski, CEO @ Sharely

"Oskar led the development of our Integrated Product Team and the IPT process. The IPT ensured, as a small startup organization, we used our corporate resources wisely and efficiently. With limited IT...

Chris Tyler, Chief Product Officer @ Blockspaces

"Oskar was responsible for customer discovery, ensuring the voice of the customer was heard in feature requests and requirements. He expertly prioritized and distilled these requests with stakeholders...

Jeremy Ramos, Chief Technology Officer @ Blockspaces

Ready to Discover Your Product's Potential?

Discover where your AI or Web3 product stands and get personalized recommendations for achieving product-market fit. Takes just 3-4 minutes.

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Free • 3-4 minutes • Instant results

Schedule a Call

Book a time to discuss how I can help with your project

Experience

I believe that as we create new things, we learn about the external world and ourselves. Then we iterate, reflect and using what we've learned we create something new again.

VP of Product (Fractional)2025

Skillrank.io

Executive role for GenAI start-up, providing:

  • Strategic and Tactical advice
  • GoToMarket and Product leadership

Head of Product (Fractional)2025

Sharely Global

Executive role providing both Strategic & Tactical Product leadership

  • Define and Drive Product Vision, Strategy & Roadmap
  • Own the Product Lifecycle from Ideation, Requirements to Features, Build, Launch and iteration
  • Lead weekly Product status & review sessions
  • Created, implemented framework for Customer Development

Author2024

Published Work

Author of 'Cryptocurrencies Decrypted: Hope and Economic Freedom for a Broken Financial System'. The book that covers everything you need to know about Cryptocurrencies is here!

  • 1. The history and evolution of money - from early systems of debt and ledger-based exchanges to commodity currencies like gold. This chapter explores money as a social technology, establishing a foundation for understanding its evolution.
  • 2. Problems and injustices in the current financial system. How skewed incentives and monetary debasement have disproportionately enriched asset owners while wage earners are left behind.
  • 3. Covering the key innovations including Bitcoin, Ethereum, smart contracts, decentralized finance (DeFi), Stablecoins, NFTs, and even AI Agents on-chain
  • 4. Explores possible futures: dystopian scenarios if current trends persist and hopeful visions of cryptocurrencies empowering individuals, restoring balance to distorted financial and housing markets, and fostering economic freedom.
  • Now available on Amazon

Director of Product Management2022 - 2023

BlockSpaces

Led product strategy and development for blockchain solutions and Web3 infrastructure

  • Implemented robust product management processes using Jira/Jira Discovery and Confluence
  • Led Integrated Product Team collaborating with founders/C-suite
  • Delivered four quarterly SaaS releases including first to market BTC Lightning <> Quickbooks integration
  • Created architecture diagrams and detailed requirements with Engineering teams

Technical Lead, ML/AI Automation2023

Fifth Third Bank

Led machine learning and AI automation initiatives

  • Conducted discovery and assessments for AI/ML and RPA use cases
  • Prototyped Credit Analysis system using ChatGPT API & RPA for business loans
  • Led implementation of automation solutions across banking operations

Director of Consulting2017 - 2022

Invoke

Directed consulting services for intelligent automation solutions

  • Developed RPA & OCR solution achieving 5x capacity increase in Invoice Processing for Factoring client.
  • Built Intelligent Document Processing product with +99% accuracy and +60% automation using Machine Learning models run on Google Cloud
  • Saved Fintech customer over $3M annually through RPA implementation

Founder/CEO2012 - 2016

Move Correctly

Pioneered a 3D posture and movement assessment platform using Kinect sensors, successfully onboarding 5 beta customers including gyms and physiotherapy clinics in Singapore

  • Ideated and developed business model for 3D posture assessment using Kinect sensors
  • Provided funding and led market research and customer discovery
  • Drove business development, product vision, and strategy
  • Successfully closed 5 paying beta customers in Singapore

Projects

These projects reflect my main professional interests, verticals: Health and Finance. In Health I believe we are just scratching the surface of how to live longer, healthier lives. In Finance I believe we are at the starting line of a fully digital, 24/7, Agentic, open and equitable financial system built on-chain.

Sagemolly — Crypto Knowledge Agent

An AI agent that provides crypto and blockchain knowledge to both humans and AI agents, based on my book Cryptocurrencies Decrypted. Accessible at sagemolly.net — built on the X402 protocol on Base.

AI Agent
Web3
Crypto
Knowledge Base
Visit sagemolly.net

BTC Lightning <> Quickbooks Integration

Led the development of a seamless integration platform connecting Bitcoin Lightning Network with QuickBooks, delivered as part of quarterly SaaS releases

Web3
Bitcoin
Lightning Network
SaaS

Invoice Processing OCR Solution for Fortune 500 company

Delivered an Invoice Processing system achieving 99% accuracy and 60% fully automated solution for Fortune 500 company handling invoices in multiple countries and languages. Built using Google Cloud, Docbrain, and CNN/RNN architectures.

Machine Learning
OCR
Invoice Processing
Cloud

Transportation Documents Processing for Fintech client

Delivered from MVP to Live Product a Transportation Document Processing system for Fintech client with very complex and low quality documents. Achieved 99% accuracy and 80% page automation using Google Cloud, Docbrain, and CNN/RNN architectures. Solution processed millions of pages per month.

Machine Learning
Fintech
OCR
Neural Networks
Cloud

AI-Powered Credit Analysis

Developed a prototype combining ChatGPT API with RPA for automated business loan credit analysis at a major bank

AI/ML
ChatGPT
RPA
Banking

Personal Health Analytics

Comprehensive personal health tracking and optimization using cutting-edge tools including CGM, sleep tracking, genetic testing, and biomarker analysis

Digital Health
Biometrics
Data Analytics
Quantified Self

Blog

Thoughts and insights on AI/ML and Web3 Product Management